Thomson Press Marketing Best Practices
By Hoffman.
Description
For anyone seeking a more consistent format and pedagogy Marketing: Best Practices is a must. This ground-breaking text combines the best in production quality with renowned contributors providing inspirational chapters on their particular specialisms. Who could argue with Terrance Shimp on marketing communications, Jagdish Sheth on consumer behaviour and John Lindgren on marketing and the Internet? Above all, while maintaining the energy and style of its 16 authors, the text genuinely has a single voice through consistent chapter design and writing level. Key features include topical examp...
ISBN(s)
981243898X, 9789812438980
