Flip: How counter-intuitive thinking is changing everything- from branding and strategy to technology and talent.
By Peter Sheahan.
Description
How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean's and Borders to Fairfax, PWC, L'Oreal, the ADF and Westpac. In FLIP he reveals what the superstars of modern business have in common: an ability to 'flip' - to think counter-intuitively and then act boldly, with no regard for 'business ...
ISBN(s)
1741667208, 9781741667202
